If you spend a lot of time networking, consider launching an event of your own. So much of networking feels like the same events, the same food, the same people over and over. Try something new — host your own event. The advantages of creating your own event include:
• Being seen as a leader
• Potential alternate revenue from event sales
• Inviting the people you want to meet and get to know better
• An opportunity to connect with your contacts without directly selling
Not to mention an actual event to pitch for PR. It is no longer news that you launched a new website. An interesting event can bring press coverage and attention to your firm and your expertise.
At Iris Creative, we are launching two events in the upcoming months. The first is a small event titled “The Headshot Social”. We have invited local leaders from business and nonprofit to come and get an inexpensive professional portrait in a relaxed and social atmosphere. No one likes to get their picture taken, but executives need a quality shot for use in press, writing, speaking and other marketing. An individual session can cost hundreds and you really only need one image you don’t hate. If you’re in Philadelphia August 19th, join us. http://www.iriscreative.com/headshotsocial
The next event scheduled is a four session workshop on social media called “Beyond the Profile”. For marketers and professionals who have signed up on one or more social media sites but not really figured out what to do next, how social networking adds value or how to integrate it into marketing — this series is the perfect fit. The workshop will be held on four Tuesday mornings from 8-10 in Lafayette Hill, Pa, just outside of Philadelphia. The first session is September 15. More information will come. If you would like to be added to the list, please email info@iriscreative.com

What very very good advice, to run your own event. Wish I was in the Philadelphia area to be able to take advantage of both these terrific activities.
A couple thoughts:
For some people, this level of event may be intimidating to create on their own. Start small with hosting a luncheon and work your way up from their.
Or, double the networking and find a more experienced partner to work with you. Especially good if you and the other person have very different groups of people you can access for support and attendance.
And, feel free to learn and borrow from other events. I brought Speed Networking to the Clovis Chamber via the Fort Collins Chamber and they were happy to share their info.
Thanks!
Beth,
Great idea to partner with someone. I have done that where one person has an expertise and the other has the audience to bring. its good for both!
–Beth