Feeds:
Posts
Comments

Posts Tagged ‘membership marketing’

A great way to expand your network and be recognized as a leader is to bring a few people together and see what happens. Need some ideas for what to do? Try these new ideas for finding common ground:

  1. Trending Topic — By following some local people on Twitter I saw a post from Valeria Maltoni of Conversation Agent about a free gathering to talk about social media.   I have learned to just go when I think something might be interesting and am usually glad I did. With coffee donated by Saxby’s and space provided by Villanova University, we had a dynamic breakfast gathering of about 20 people, only one of whom I had ever met before.
  2. Similar Client Focus — I was recently invited to a small lunch gathering by Julie Friedman Bacchini of Neptune Moon Design. We met once at a member-based networking group and she decided to invite me and 5 other people who all work with non-profits to a lunch.  I met some interesting people, got some new ideas and found a new writer to add to my list of resources.
  3. Cross Pollinating —  Know some people from one group who would be great for another? I have some peers from an association who are thinking of starting a new, niche association. They reached out to active members and mixed in other colleagues to explore the idea.
  4. Six Degrees — Years ago I met a dynamic marketer at Aramark. who is a generous referrer. Since we met, she has introduced me to a fabulous writer, and a number of other marketers. Those referrals have connected me to a brilliant strategist, subcontractors and a host of clients. I realized that the original contacts had all moved on and had not seen each other in person in years — a perfect time to arrange a lunch or drinks to thanks them for the bounty their efforts bring.
  5. Shared Need — A colleague recently introduced me to Linda Bandura, a startup marketer/designer. Within a week of meeting, Linda invited me to a head shot party she arranged with her photographer. It was a small gathering of women professionals to chat, drink tea and get that professional portrait taken that we need but all avoid. A fun way to network — and a brilliant way for a photographer to meet new prospects and a marketer to be seen as a leader. I liked it so much, I am thinking of planning one of my own and inviting clients and prospects.
  6. Fun for a Cause — Many nonprofits host social events as fundraisers. I was invited to join a group for Martini’s and Makeovers at Saks Fifth Avenue to support Dragonfly Forest, a camp for children with serious illnesses. Going to a public event with a few others you know makes it easier to try something new.
  7. Great Resource Discussion — Rather than your standard book group, try gathering to share your best resource. You could each share a synopsis of the lessons learned from a recent blog, webinar, conference or a favorite website.

An advantage of the micro-event is that it is once and done. No weekly meeting, no heavy preparation unless the group wants that. The purpose is to bring together people with some shared interest to then branch off and form their own new relationships.

The interesting thing about these events is that none of the leaders self promoted. Just coordinating and connecting raised their profile and left the impression of leadership — without saying a word other than “welcome” and “ I thought you might like to know each other”.  Think about what kind of mini-events you can plan to get to know new resources, referrers and prospects.

Looking for other ideas for how to connect in small groups, read Networking Goes Small.

Read Full Post »

I am starting this blog for everyone who has ever walked into a room full of strangers with the intention of “networking” and wanted nothing more that to forget the $46 you just paid for lunch just to get out of there.

Most of my business can be traced back, one way or another, to networking. It’s been 12 years, and I am still in business, growing and adding employees, so I guess it works. But it is never easy, even for an extrovert like me.

There is so much written about networking, but most seems to talk about the sales side – how many people you should speak to, how to follow up, how to convert that meeting into an appointment, into a sale. Those are all really valuable things and should be focused on if you are going to use networking as a sales tool. Despite all this great info out there, what I keep hearing from people is “how do you DO that?”

Now, as I mentioned, I am an extrovert. If you have ever looked at a personality profile, like Myers-Briggs, I’m the one who scored a 19 out of 20 on the Extrovert vs Introvert scale. So it may be easier for me, I don’t know. I know I like to talk, especially in person. And when I started my business alone in the basement, showing up at a lunch with a bunch of strangers seemed a whole lot better than sitting alone in the basement.

When I started out I had never heard of networking. When I had a “regular” job I was expected to focus on what was inside the four walls, not outside. Once I liberated myself, I called all the people I knew and told them I was now “out on my own”. And the second day of business…I was reading the newspaper.  Surprisingly, this turned out to be the right thing to do. In the back of the local paper were these things called “Business Events”.  I found some kind of a local business women’s lunch and signed up. Little did I know I had learned my first lesson of networking – just go. Nothing can happen if you don’t show up. I had no idea what I was getting into, and most of the women at the lunch had blue hair and had been retired for years. I have no idea what the speaker was about or if I met anyone that day, but the next day someone from the group called me and asked if I had heard about another group. I hadn’t (of course) and signed up to go to something else. So I now had two things to do in a month. At the time, it was a really big deal. And at the second event – I knew one person.

And so my journey of networking started. I have developed a lot of tricks to help get through the social awkwardness over the years. I want to share them here, learn what struggles others have and hear about great ideas. My company is a marketing and design firm focused on strengthening membership organizations through encouraging participation. I believe that if people feel welcome, involved and included they stay in a group. That’s tough to do if folks won’t mingle. I hope to help everyone feel more comfortable jumping in.

Read Full Post »