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Posts Tagged ‘Social Events’

barn-cattle-cows-438382-lLately I have been attending and writing about small group networking options. This week I did the opposite. From one of the many social medias I follow I was invited to a brand new networking event called Spark. It was to be held one of the newest and most dramatic places downtown and I had been curious to see the space. The program was about generating and supporting new business ideas, which is always interesting and the price was practically free. Moreover, I have learned over time that  when I hear about a new networking event – just go. It is an opportunity to be in a room with lots of bright shiny new faces, and in this case lots and lots of new faces. The crowd was massive and diverse, but luckily dotted with a few familiar faces which makes getting started easier.

The great thing about attending a one-time or launch of an event is that there are no groups or cliques. Some people may come with a friend or colleague but most people are on their own and looking for someone to talk with. And since they served need-a-fork food I had an easy excuse to barge into a tall table grouping in order to eat. People always welcome you to their cluster if they see you juggling a glass a fork and a plate of food. Normally I don’t recommend filling both hands as it inhibits handshaking and card exchanging, but if you are heading to a table it can be an asset. While you are in the food line, look around for an opening at a likely table.

At a large event try not to get overwhelmed by the amount of bodies. You can use the same tricks to get comfortable as in a small group, and it is easier to have a discussion in a food line when it is moving slowly. It is also easier to melt away when others join a conversation and move on to meet more people.

Like any other event, try to have a few good conversations. Spend more time with people you are likely to do business with later and move on from people who are too many steps away from being a direct sale or resource. In a one-shot event, you can’t focus on who they may know, you won’t get to know anyone well enough to create an environment for a referral. Save that for your membership groups where you can build long-term relationships.

Lastly, if there are speaking sessions you are interested in go, if not there are always folks hanging back and still networking in the halls and cocktail room. When the masses head into the program, a huge event gets a lot smaller. If you hate crowds it will offer a welcome breather and a chance to get to know others who may feel the same way.

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A great way to expand your network and be recognized as a leader is to bring a few people together and see what happens. Need some ideas for what to do? Try these new ideas for finding common ground:

  1. Trending Topic — By following some local people on Twitter I saw a post from Valeria Maltoni of Conversation Agent about a free gathering to talk about social media.   I have learned to just go when I think something might be interesting and am usually glad I did. With coffee donated by Saxby’s and space provided by Villanova University, we had a dynamic breakfast gathering of about 20 people, only one of whom I had ever met before.
  2. Similar Client Focus — I was recently invited to a small lunch gathering by Julie Friedman Bacchini of Neptune Moon Design. We met once at a member-based networking group and she decided to invite me and 5 other people who all work with non-profits to a lunch.  I met some interesting people, got some new ideas and found a new writer to add to my list of resources.
  3. Cross Pollinating —  Know some people from one group who would be great for another? I have some peers from an association who are thinking of starting a new, niche association. They reached out to active members and mixed in other colleagues to explore the idea.
  4. Six Degrees — Years ago I met a dynamic marketer at Aramark. who is a generous referrer. Since we met, she has introduced me to a fabulous writer, and a number of other marketers. Those referrals have connected me to a brilliant strategist, subcontractors and a host of clients. I realized that the original contacts had all moved on and had not seen each other in person in years — a perfect time to arrange a lunch or drinks to thanks them for the bounty their efforts bring.
  5. Shared Need — A colleague recently introduced me to Linda Bandura, a startup marketer/designer. Within a week of meeting, Linda invited me to a head shot party she arranged with her photographer. It was a small gathering of women professionals to chat, drink tea and get that professional portrait taken that we need but all avoid. A fun way to network — and a brilliant way for a photographer to meet new prospects and a marketer to be seen as a leader. I liked it so much, I am thinking of planning one of my own and inviting clients and prospects.
  6. Fun for a Cause — Many nonprofits host social events as fundraisers. I was invited to join a group for Martini’s and Makeovers at Saks Fifth Avenue to support Dragonfly Forest, a camp for children with serious illnesses. Going to a public event with a few others you know makes it easier to try something new.
  7. Great Resource Discussion — Rather than your standard book group, try gathering to share your best resource. You could each share a synopsis of the lessons learned from a recent blog, webinar, conference or a favorite website.

An advantage of the micro-event is that it is once and done. No weekly meeting, no heavy preparation unless the group wants that. The purpose is to bring together people with some shared interest to then branch off and form their own new relationships.

The interesting thing about these events is that none of the leaders self promoted. Just coordinating and connecting raised their profile and left the impression of leadership — without saying a word other than “welcome” and “ I thought you might like to know each other”.  Think about what kind of mini-events you can plan to get to know new resources, referrers and prospects.

Looking for other ideas for how to connect in small groups, read Networking Goes Small.

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Networking is hard enough without being in the wrong room. Choosing the right organizations, where you have the best chance of feeling comfortable, showing up and meeting great people is key. Some great tips come from Jill Walser in an article titled “How I Overcame My Aversion to Networking and Learned to Love It”:

I initially looked at about eight different options and decided that the organizations I chose needed to meet four criteria:
1. They needed to be relevant to what I did.
2. They needed to have a face-to-face component and the people there needed to be happy to see me.
3. They needed to be filled with spark plugs – people very excited to be there and to be doing what they did for a living.
4. They needed to be easy to get to and offered at convenient times.

And to make it fun, try Ilise Benun’s tip:

You can even use [your nametag] to ask a question about a resource you need (“Know any good designers?”) Make it funny or unusual. Others will notice and see it as an invitation into conversation.

From her excellent article “How Not To Network”. Scroll down and read all the comments, there are some great ideas.

Jamie Ridler‘s strategy is to think differently about what you are doing. In her article “Give up Networking and Grow” she says:

“I’m that woman at the networking meeting having one more cup of coffee just to have something to do (and trust me, more caffeine doesn’t improve the situation). As a business owner, I knew I couldn’t go on like this. I had to do something to grow my circle, and I wanted to do it in a way that was authentic and that felt good.”

There are so many great ideas for overcoming reluctance to get involved. Try some of these and see if there is a gem in there for you.

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So, how were your holidays? Go to any good parties? Meet any new people? Learn something new about anyone?

Like everyone else, I attended numerous holiday events of all kinds, business, staff, family, friends, family again, parents of my kids’ friends…you get it. With the density of festivities during the holidays we get lots of opportunities to practice networking tactics – from upfront to subtle.

Sometimes I am aware that I am networking, sometimes I attend with a plan, and other times a comment a guest makes at a purely social function makes that little click happen in my head that throws me into networker mode when I wasn’t even thinking that way. This can be great – the ability to socialize casually and still keep my ears open for threads of business interest is a valuable skill. Or it can get me into trouble. I have had to squash the urge when it’s really not appropriate – like talking to my husband’s new boss at his awards dinner. Repeat the mantra: not about me not about me. It helps.

This year I experimented with doing the opposite of what I often do. At a New Year’s Day brunch hosted by my sons’ coach I was chatting with one of the hostess’ work colleagues and she mentioned something she does for her clients. The alert in my head instantly jumped to “so, what kind of clients do you have?” but I decided not go there. Instead we started talking about jewelry and I think I learned a lot more about who she is than if I drilled in on her job right away. I can always ask the host what someone does, but I might have learned something the host doesn’t know by avoiding talking about work.

It was a fun and interesting month. As we move into a new year, think about what new things you can try to make great connections.

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